Do you want to build a Grassroots Football Startup?

Updated: Apr 21


After the pandemic, there are Big Opportunities to revive participation in your community


At Sports Path we have developed a comprehensive resource to help attract NEW or LAPSED players in your community See:‘ INNOVATE ! Build Your Grassroots Football Startup’


  • Why ‘Startups ?’

  • INNOVATION is required to develop NEW MARKETS and attract NEW CUSTOMERS across the full range of Grassroots Football for all ages, genders and all abilities

  • From over 50 Case Studies via Video Interviews we have seen how alternative, non- traditional models have achieved success in attracting non users or infrequent players e.g.

* how Jon Johsnon - with United Soccer Academies in Canada, the USA and Ghana, has doubled numbers every 12 months by purposefully NOT Targeting the top 20% of players

* how Natalie Doyle started Sports Sister to support the boom in girls football in England

* how David Batch of Premier Education built this programme from nothing to over 240,000 children per year in School PE & Football

* how MYSA in Nairobi, Kenya grew from nothing to become the biggest youth football programme in Africa with 30,000 participants

*how Harry O’Riordan founded Proformance Pathways while still a student and now employs over 50 coaches and 6,000 children in their?? year in conjunction with the Marcus Rashford’s Activity Holiday Programme for children from low income homes

* how Matt Greenwood at Pickering Football Club, Ontario, Canada attracted 100 footballers with disabilities to his club 90 + players, integrating these players in a pathway to all club activities




  • But for all players globally, participation opportunities reduced as a result of the pandemic and in some countries players haven’t been able to play for 2 years creating enormous pent up demand

  • In addition remote school learning and college tuition together with remote home working patterns has created a significant demand for social physical activity




  • Who is the Course aimed at?

It will interest anyone considering a new project or adding to an existing programme, anyone who has a business idea and would like to validate it OR is looking for an idea in grassroots football ​


  • What Benefits ?

On completion, all participants will take away a range of benefits including:

  • How to Identify and Quantify a ‘gap’ in the grassroots football market

  • How to use simple Data analysis strategies to obtain additional insight

  • Learn Easy Steps to launch your programme

  • How to Finance your Project

  • Developing an idea into a Business Plan suitable for potential investors

  • Obtaining confidential feedback to your Business Plan


As confirmed by some of the first participants on the course:

  • Joe Cunnane, Precision Football, Brisbane , Australia:This course is excellent for any grassroots coaches looking to begin their own startup as it runs you through the necessary processes/steps needed prior to establishing your startup. I highly recommend this course as it is well structured, provides a great deal of detail and is very interactive." https://www.precisionfootball.com.au/

  • Ms.Ihsan Ramadan,Technical Director Assistant,Grassroots coordinator /Football development, The Palestine Football Association: "I have really enjoyed it! In talking about the course, the provided material was so much interesting, and it was divided in a way that facilitate the understanding of the concept ,the chosen interviews, articles, and researches along with videos were so much interesting" https://www.linkedin.com/in/ihsan-abdallah-140444146/

  • Luca Conniber, Founder of Tredegar Park Wolfpack AFC, Newport, Wales " The content and quality of this course is one not to be missed. A fantastic learning suite through Pebble Pad allows for easy navigation, access and tracking of your own workbook. An excellent course and definitely not to be missed! " https://www.facebook.com/TredegarParkWolfpackAFCNewport/

  • Steve Hamilton, UEFA Licensed Coach, FC Blagoevgrad, Blagoevgrad, Bulgaria " I have just finished Robin Russell’s Sports Path online course called “build your grassroots startup”. This is very valuable in finding a business idea in grassroots football and progressing it . It's a great educational platform to learn from. " https://www.linkedin.com/in/steve-hamilton-07305120b/

  • Mauricio Suarez, Football Director of Sierra Fútbol Club. Bogotá, Colombia "At first I was a little bit afraid because English is not my mother tongue and I thought it was going to be a technical language difficult for me to comprehend. But as I have gone through the modules, I have felt more comfortable, the course has made me open my mind, think, research and think out of the box. This course is really different" https://www.linkedin.com/in/edgar-mauricio-suarez-reyes-a7422a42/




  • Are you as serious about reviving grassroots football participation as we are?


What to do next -


1.50% ‘Early Bird' offer until April 30th 2022 will be £35 ( $49). To take advantage of this offer Click here


2. From May 1st 2022 the cost of the course will be £75 (approximately $99)


3. Participants on the course can complete the course at their leisure over 6 months OR complete all the tasks on course within 28 days and receive a Full 100% refund

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