About Us

Robin Russell: CEO and Founder - LinkedIn profile here 

Robin was born in Denmark of Scottish parents.  He qualified as a teacher, represented English Universities (UAU) and played semi-professional before joining the English FA in 1978 as a Regional Coach, then Assistant Director of Coaching in 1989.

In the 1980’s he was extensively involved in the FA National School, established the FA’s Grassroots Program which included FA Funweeks, Mini Soccer and FA Coaching Centres. 

In 1996 he oversaw the implementation of UEFA Coach Education Courses in England. From 1997 as Technical Coordinator he was responsible for the creation of the FA Coaches Association, FA Charter Standard Clubs and with Howard Wilkinson ( FA TD) and Dave Richardson ( Premier League ) the creation of the English Academy system

In 2001 Robin was responsible for the creation of FA Learning Ltd. a 100% owned FA company of the FA's Educational Activities. As its first CEO  Robin introduced the following online products:



Robin left full time employment with the FA in 2005 to become UEFA Football Development Consultant and start his own business in e-learning in football (http://www.SportsPath.com ).  For UEFA he has advised on Grassroots Football, and developed e-learning courses 

Robin has also acted as a consultant on e-learning, coach education and football development projects with FIFA, CONCACAF, AFC, for a number of National Associations and clubs including Southampton FC and Shakhtar Donetsk.

With Howard Wilkinson he founded the LMA School of Football Management in 2010 which has involved over 5,000 coaches in over 50 countries - http://www.leaguemanagers.com/leadership-wellbeing/lma-online-learning/

Robin is a Lecturer on the Anglia Ruskin University Football Development Degree course  and a Tutor on the University of Delaware /NSCAA ADOC Course: he is also a Board Member of Rush Soccer (http://rushsoccer.com/)

Robin Russell holds a MA degree from the University of Leeds, a Bachelors of Education Degree from the University of Birmingham and Post Graduate Diploma in Management Studies (DMS) from Liverpool Polytechnic. He was awarded a Fellowship of Physical Education Association of the United Kingdom in 1996 and in December 2013 at the Inaugural FA Licensed Coaches Club Awards was presented with ‘The FA’s Lifelong Contribution Award’