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About Us

Robin Russell

Robin has over 35 years of experience in football development—he started his career as a qualified teacher and played semi-professional, before joining the English FA in 1978 as a regional coach and then assistant director of coaching in 1989. 

In the 1980s, Robin was extensively involved in the FA National School and established the FA’s grassroots program. He then oversaw the implementation of UEFA coach education courses in 1996. And from 1997, was responsible for the creation of the FA Coaches Association and created the English Academy System with Howard Wilkinson (FA TD) and Dave Richardson (Premier League). 

In the early 2000s, Robin was responsible for the creation of FA Learning Ltd—the home of FA educational activities. As the company’s first CEO, Robin introduced the following:

  • The development of 7 e-learning courses involving over 500,000 students.

  • The provision of “insight”, the FA coaches online magazine 

  • An online educational and assessment program—the soccer star scheme—involving over 1 million children. 


Robin left the FA in 2005 to become a UEFA football development consultant and start his own business in online soccer education: Sports Path. 

Sports Path

Sports Path is a leader in online soccer education, supporting the development of players and coaches through online courses and consultancy services. 


With Howard Wilkonson, Robin developed several football management courses, including ‘creating a culture of excellence' focusing on leadership for soccer coaches, and ‘identifying potential talent’ helping football coaches identify young talent. The most recent course aims to help startups innovate in the global grassroots football market. 


Robin has also acted as a consultant on e-learning, coach education and football development projects with FIFA, CONCACAF, AFC and several National Associations and clubs, including Southampton FC and Shakhtar Donetsk.