AI Football Coach Educator Pathway

“A structured route for Coach Educators to create AI Personal Assistants ( 'chatbots') to maximise Personal Learning for their coaches .”

Overview

The AI Football Coach Educator Pathway equips coach educators with the skills to design, build, and implement their own personalised AI assistants (chatbots)

Participants learn not only how to create these tools but also how to apply them effectively within their daily practice.

Through applied tasks, reflection, and collaborative learning, coach educators develop practical expertise in integrating AI into their coach education environments. The result is a vocational journey that enhances professional growth and strengthens the support provided to coaches.

This methodology has been refined through practical experience and feedback from previous participants, ensuring that the guidance is proven, practical, and focused on real-world football coaching impact.

Why a “Pathway” and not a “Course”?

Unlike a traditional course, the Pathway offers more than instruction. It is a guided vocational experience that combines:

• Structured learning and feedback

• Collaborative, shared practice

• Ongoing guidance and support

• Direct application of AI tools with coaches in real-world contexts

The emphasis is on applied learning and long-term professional development rather than short-term training.

Who Is It For?

The Pathway is designed for football leaders who want to add value to coach education and development within their clubs, academies, or national associations. Examples include:

• Creating tailored learning programmes for individual coaches

• Supporting remote learners with limited access due to time, distance, or funding

• Providing CPD and Continuing Education options

Outcomes

By completing the Pathway, coach educators totally in the context of coaching football will have achieved the following outcomes :

• Identify Needs: Analyse the specific needs of their coaches that AI can address

• Build Tools: Create their own effective, customised AI assistants for their club or association

• Test & Evaluate: Train, test, and refine tools to ensure trust, safety, and reliability

• Apply Methodology: Use AI to:

  • Improve knowledge

  • Deepen understanding and critical thinking

  • Enhance coaches’ communication, planning, and evaluation skills

• Develop Prompts: Build effective prompting strategies

• Produce Resources: Create and share customised content (e.g., presentations, e-books, manuals, guides)

• AI Agents : Creating AI Agents to monitor the bots

• Leverage Media:

  - Apply data, audio and voice prompts & gamification tools to support coach development

• Extend Use: Explore applications for players (enjoyment, retention, improvement) and parents

• Strategise: Develop a plan to:

  • Motivate coaches to adopt AI tools

  • Create an Individual Learning Programme for each coach

  • Embed AI into coach education and development programmes

  • Monetise newly created bots

• Guide Others: Produce a personal study guide to support other coaches in creating their own assistants

• Players and Parents : Developing bespoke Personal Assistants for Players ( over 13 years of age ) and Parents

Delivery Format

The Pathway combines live workshops, guided practice, and ongoing community support over six months ( estimated two hours per week ) :

• Pre-Course Induction: “The AI Coach Educator’s Starter Kit” and initial tasks

• Workshops: 6 × 60-minute live online sessions (Zoom)

• Study Guides: 10 guides covering essential AI skills

• Check-ins: 3 individual consultations to refine and optimise each participant’s bot

• Tools

  -The Major tools used will be Chat GPT and Google Notebook LM but the principles covered in the Pathway will be applicable to other Larger Language Models ( e.g. Co Pilot, Perplexity, Deep Seek )

• Support:

  • Continuous email guidance

  • Online “surgery” drop-in sessions

  • Reflection prompts and practical worksheets

• Community: 6 months of peer interaction with coach education professionals

• Feedback: Ongoing evaluation of assistants in practice

• Customisation: Advanced tailoring of AI assistants to specific coaching contexts

• Embedding: Support to integrate assistants into everyday work with coaches

About Sports Path

Sports Path has an established track record of delivering trusted, effective digital learning services for football worldwide.

NB: The August 2025 Pilot Course is now about to end - If you would like to be sent details of the next Pathway Programme in the autumn of 2025 please sign up here