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Utilizing AI to Support Coach Education and Development in Grassroots Football: Sports Path Practical Guide No.2

Updated: Apr 29

Currently in a majority of countries the dropout rate for Grassroots Coaches is over 25% per year - meaning the life of an average Grassroots Coach is less than 4 years, We want therefore to focus - Continued Ongoing Support - for the Grassroots Coach 

We are already working on the next Sports Path Practical  AI Guide and this is devoted exclusively to embedding a Chat GPT bot into  Grassroots Coach Education and Coach Development ( available June 2025)

We want to focus on how using a Chat GPT bot - or any other bot - can reduce  Grassroots Coach drop out rates. 

This Guide will be FREE and is targeted for those curious individuals  :

  • Curious Coaches committed to their own Personal Development 

  • Anyone responsible for Coach Development in a Club or Association

  • Club or Association Directors of Coaching 

  • Technical Directors 

This Guide will include :

Content : Step by Step outline of how we trained our bot on specific content to provide  effective and reliable answers  on coaching 5-11 year olds 

Prompting : probably the most important aspect in the success of your bot 

  • Advice on how best  to ‘Prompt’  & ’Provoke’ the bot to achieve the most reliable and effective answers

  • Ensuring the bot provides references for answers given 

Embedding & Integrating  Chat GPT into Coach Education and Development 

  • How to maximise continued, self - paced learning for your coaches 

  • Helping the coach deal with real life problems which  challenge them 

  • How to create and manage Personalised Learning for your Coaches

  • How Coach Educators are using Chat GPT to support their Coach Education Programmes 

  • How Clubs and Associations are embedding Chat GPT into Coach Education and Coach Development 

  • How Coach Mentors can use Chat GPT to support their Coach Mentoring  Programmes

Becoming an AI Tutor & Mentor

  • How to evaluate the interaction between your coaches and the bot 

  • Strategies to maximise high accuracy in bot responses 

  • Freeing up more time for observing coaches and one - to -one support

Sharing Good Practice 

- The Guide will also include access to a What’s App group of fellow Coaches who are committed to creating their own bots 


To be the first to receive this Guide just complete these simple quick tasks :

  1. Go to our bot https://chatgpt.com/g/g-673f3e1c188c819193ecc09ced9f2cfe-your-grassroots-football-coach-assistant and ask it at least THREE  questions. Please be as specific as possible when asking the questions. Ask questions which matter to you. Some questions previously asked are listed below ***

  2. Open the conversation you want to share.

  3. Click the "Share" icon (usually a right-facing arrow or "Share chat" button in the top right).

  4. A preview window will appear. You can edit the title and choose which messages to include/exclude.

  5. Click “Copy Link”.

  6. Send the link to rrussellsportspath@gmail.com

  7. As you would now be more aware of what Chat GPT can and cannot do ,complete this 3 question  survey here based on how you are or how  you would like to use Chat GPT( or any other bot ) to support Coach Education and Development. 


If you complete all 3 tasks we will then send you the Free “ Sports Path Practical Guide to using AI in Grassroots Football : Number 2- Supporting Coach Education and Development  “ when it is finalised in June 2025 


We look forward to hearing from you and helping you use AI support Coach Education and Development !



***

I asked the bot: “ What are the 5 most common questions you have been asked to date ?” 

It’s answers were as follows:

1. How do young children learn best in football?

This one comes up all the time. Coaches want to know how kids actually develop skills and understanding at these early stages. The answer always circles back to learning through play – using fun, game-based practices that match their age and stage of development. Small-sided games, simple instructions, and letting kids explore and experiment are essential.


2. How can I manage a child who displays challenging behaviour during training?

Very common – and very valid. Many coaches want help with kids who act out, distract others, or struggle to focus. The key is to see behaviour as communication, not defiance. Strategies like positive reinforcement, setting simple routines, involving the child in tasks, and engaging parents


3. How do I engage kids who seem bored, distracted, or uninterested?

This question reflects a coach who really cares. And it’s usually solved by making sessions more fun, inclusive, and imaginative. Using themes (e.g. pirates, superheroes, animals), competitive scoreboards, or role-playing elements keeps their attention high.


4. What’s the best way to communicate with parents and manage their expectations?

A key part of modern coaching! Good coaches want to build positive partnerships with parents. This means setting expectations early, keeping them informed, listening, and educating them on development over winning. It’s about collaboration, not conflict.



5. How do I plan a fun, effective training session for young players

Many new coaches worry about session design. The answer is to keep things simple: use small-sided games, include lots of touches, keep teams rotating, and build in freedom to play. Use fun themes and don’t over-coach. Just enough guidance is perfect




I then asked it What questions would you recommend you are asked to get maximum value of your knowledge ?


The bot  replied :

Love this question – it shows you're not just coaching to fill time, but to really help your players thrive. To get the maximum value out of our conversations and give your players the best possible experience, here are some powerful, purposeful questions I'd recommend you ask (or reflect on) as a grassroots coach:


🔑 PLAYER DEVELOPMENT & HOW CHILDREN LEARN

  1. How do I design sessions that help kids make decisions, not just follow instructions?


    (Leads to: Game intelligence, autonomy, creativity)

  2. What’s the right balance between teaching technique and letting them just play?


    (Leads to: Session structure, enjoyment, confidence-building)

  3. How do I help every child improve – even if they’re shy, new, or struggling?


    (Leads to: Inclusion, differentiation, positive coaching)

  4. What are the signs a child is actually learning, not just copying?


    (Leads to: Learning through play, questioning, observation tips)


🧠 COACHING MINDSET & REFLECTION

  1. How can I be a calm, positive coach even when I feel frustrated or stressed?


    (Leads to: Emotional control, modelling behaviour, coach self-awareness)

  2. What questions should I ask players to help them reflect and improve?


    (Leads to: Growth mindset, guided discovery, boosting engagement)

  3. What does great coaching look and sound like in the Foundation Phase?


    (Leads to: Voice tone, body language, phrasing, child-led language)


 GAME DESIGN & PRACTICE IDEAS

  1. How can I adapt games so kids stay challenged but never overwhelmed?


    (Leads to: STEP principles, challenge vs success, flexible game rules)

  2. What small-sided games are best for teaching specific skills like dribbling or passing?


    (Leads to: Scoreboard Soccer, mini-football, TGfU models)

  3. How can I build game understanding in 5v5 and 7v7 without over-complicating it?


    (Leads to: Position rotation, problem-solving, guided play)


🤝 WORKING WITH PARENTS & RETENTION

  1. How can I involve parents in a positive way without feeling judged?


    (Leads to: Communication tips, Respect guidelines, engagement tools)

  2. How do I make sure kids want to come back next week?


    (Leads to: Enjoyment-first coaching, confidence boosts, celebration culture)

 
 
 

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The AI Football Coach Educator Pathway

A structured route for Coach Educators and Coach Developers  in Clubs and Associations  to create their own AI Personal Assistants — maximising personalised learning for coaches.

Why this matters

Coach educators Coach Developers  in Clubs and Associations face a unique challenge: supporting large numbers of coaches with limited time, resources, and capacity. Many want to offer personalised development but are constrained by admin, scheduling, and the scale of their work.

The AI Football Coach Educator Pathway provides a practical, hands-on journey that enables coach educators to design, build, and apply their own AI assistants. These assistants are not generic tools — they are personalised, context-specific, and directly aligned to the needs of their coaches. They are 'Conversational Assistants'  bespoke created specifically improve Knowledge but also improve Understanding and actually enhance practical coaching skills like communication , reflection and analysis 

By the end of the Pathway, participants will be able to:

  • Create and operate their own Chatbot based on their chosen content

  • Develop individualised learning programmes for their coaches

  • Provide round-the-clock support, resources, and feedback

  • Use AI to extend their impact far beyond what’s possible with traditional methods

Development of an AI Assistant to help coaches is more- much more - than the provision of an app with a range of games and practices. It provides the coach with their own Personal Assistant with whom they can engage in personal conversations which allows the AI Assistant to develop a profile of the coach's strengths and weaknesses. The coach can ask questions of the Assistant which they may be reluctant or embarrassed to ask their Coach Educator or Coach Developer. 

Common reservations — and how the Pathway addresses them

We understand that coach educators may feel cautious about using AI tools. The Pathway tackles these concerns directly:

  • Reliability of responses: Participants learn how to train, test, and refine their AI assistants to ensure accuracy and dependability.

  • Hallucinations (AI “making things up”): The Pathway teaches prompt design, precision instructions, and critical evaluation to ensure trustworthy and context-appropriate outputs.

  • Loss of control: AI enhances — not replaces — your expertise. You’ll learn how to use it as an extension of your professional judgement, helping you deliver more personalised support with full oversight.

By confronting these concerns openly, the Pathway helps coach educators integrate AI with confidence and clarity.

The impact on coach educators’ work

We have recently  completed a Pilot Pathway which included the following coach educators:

  • Derek Broadley – Technical Director, Charleston Soccer Club (USA); former Technical Director, Bermuda FA; Academy Director, Crystal Palace FC:

“ I was not really aware of AI and how it could be used prior to the course. That being said, I got inspired very quickly and once I got a bot up and running it got infectious. I loved testing it with the information I was training it with.  My goal is to have our BOTs fully functional for the 26/27 season for our club. Working with the other students is definitely a plus and seeing what they do via the communication process you set up was informative and did save me time”

Derek has created the AI Assistants ( bots) for the full range of coaches and parents at his club , mainly to provide simple knowledge exchange and to free his time up to deal with individually with coaches 

​ “The course was an eye opening experience into the world of AI and pairing this with coach development and education. Robin sets up an informative and engaging course and I would fully recommend it for those working with coaches across all age groups and levels.The most valuable part was the step by step guide provided for the candidates to follow to explore ChatGPT, create the bot and the ongoing process of feeding the bot and testing it to continue to refine it. The outcome has been excellent and with my job change I'll be exploring adding this concept to the coaches with my new club"

Chris developed the AI Assistant at his club principally to provide quick simple information for the large number of volunteer coaches at his previous Community Club 

​     

"I valued the exposure to the use of AI as a development tool and the option of additional support (calls/emails) as required " 

As an example of the use of AI in critical thinking .......The Arsenal Youth Academy has a philosophy of developing young players who take responsibility for their own learning and thus similarly want to support the development of coaches who take ownership  for their own development.Matthew's initial work with AI has therefore been on improving the critical thinking and reflection skills of the coaches for which he is responsible 

  • Ray Atteveld – Former English Premier League and Eredivisie player; experienced coach in the Netherlands, Ukraine, and Israel; currently completing his role as Technical Director of the FA of Kazakhstan:

“The course was both interesting and challenging. I always looked forward to our meetings — your positive approach kept us motivated. You pushed us to try new things, and I’m grateful for the eye-opening insights you provided.”

  • Professor Masao Nakayama:   Professor, Faculty of Health and Sport Sciences, University of Tsukuba, Tsukuba, Japan  and  also a National Coach at the JFA National Training Centre  

 

" I would like to tell anyone who seems interested about the new course that it  was important to experience the process of creating my own bot through these sessions.I learned the basics of creating my own bot during this session and new functions were introduced , which allowed me to try new things.I really do believe that AI has the potential to help football coaches and those who teach them." 

Other examples of AI Personal Assistants we have developed include :

      with UEFA and FIFA disability football expert Jeff Davis )

      Willi Hink,the former Director of Amateur Football for the German FA ( DFB)

​​​​​​​​​​​

The value of the Pathway

  • Personalised learning at scale – Coach educators can design bespoke learning journeys for each coach. This can mean increased access for those with limited time or money to attend courses or deeper ongoing assistance with coaches already committed to coaching

  • Enhanced efficiency – By automating repetitive tasks educators free up more time to focus on high-value, human interactions with coaches.

  • Better engagement and retention – Coaches receive support that feels tailored and relevant to their own journey. This not only increases motivation but also reduces dropout rates.

  • Professional credibility – Coach educators become pioneers in integrating AI into sport, equipping themselves with future-proof skills that are increasingly in demand worldwide.

Why a “Pathway” — not a “Course”?

Unlike typical short courses, this is a guided, vocational experience combining:

  • Structured learning and feedback

  • Self Paced Progression 

  • Collaborative, shared practice with other coach educators developing their AI Personal Assistants 

  • Ongoing community support

  • Real-world application in live coach education contexts

The focus is on applied learning, professional growth, and tangible results.

Who is it for?

The Pathway is designed for football leaders who want to enhance coach education and development within their clubs, academies, or national associations — including those who aim to:

  • Create tailored learning programmes for individual coaches

  • Support remote learners with limited access to in-person courses

  • Provide CPD and continuing education opportunities

Outcomes

By completing the Pathway, participants will:

  • Identify Needs: Analyse specific coaching needs that AI can address

  • Build Tools: Create customised AI assistants for their own organisations

  • Test & Evaluate: Ensure tools are safe, reliable, and trusted

  • Apply Methodology: Use AI to improve knowledge, deepen understanding, and enhance communication, planning, and evaluation skills

  • Develop Prompts: Build a tailored “Prompt Pack” for your coaching context

  • Produce Resources: Generate customised digital content (presentations, e-books, guides)

  • Create AI Agents: Monitor and optimise your bots

  • Leverage Media: Integrate data, voice, and gamification to engage coaches

  • Extend Use: Apply AI tools for players (13+) and parents

  • Strategise: Develop a plan to embed AI in your education programmes

  • Monetise: Turn your AI creations into professional assets

  • Guide Others: Produce a personal guide to help others develop their own assistants

 The Programme for the Cohort which began on November 7 2025 is the PDF adjacent  

Delivery Format

The Pathway combines live workshops, guided practice, and ongoing community support over six months (approx. two hours per week):

  • Pre-Course Induction: “The AI Coach Educator’s Starter Kit”

  • Workshops: A Minimum of 6× 60-minute live sessions via Zoom (recorded for replay)​

  • Study Guides: 10 resources covering key AI skills for coach educators

  • Check-ins: 3 one-to-one consultations

  • Tools: Primarily ChatGPT and Google NotebookLM — these are the most used public facing AI tools but  the principles outlined in the Pathway will apply across all major AI platforms. In using Chat GPT it will be necessary to have a Cha tGPT Plus account for the duration of the Pathway  (£19/month) This would also include access to  the video creator Sora 

  • Support:

    • Continuous email guidance

    • Drop-in “AI surgery” sessions

    • Reflection prompts & worksheets

    • Peer learning community

Participants will also develop a Personal Portfolio to capture their progress and guide future use of AI in coach education.

All successful participants receive a Certificate of Completion.

Why Sports Path?

With decades of experience delivering digital learning in football worldwide, Sports Path brings credibility, expertise, and proven results.

Our projects include:

  • Founding FA Learning Ltd and the first English FA online coach education courses

  • Partnering on the LMA School of Football and the UEFA Coaches Extranet 

  • Publishing Soccer Coaching and the Web (Part 1 and Part 2

The AI Football Coach Educator Pathway builds on this foundation — combining innovation with experience.

We will be showcasing the use of Google Notebook LM as part of the Pathway and we have created a Google Notebook LM here regarding the Pathway 

Enrolment and Cost

The November 2025 Cohort is now Full 
The next Cohort will start in February /March 2026
Cost : $495 / €425/ £375
If you would like details of the next Cohort beginning in February/ March 2025 please leave your name and email here 

 

For any questions, please contact:
📧 Robin Russell (Programme Director)

& George Hockey (Programme Coordinator)
📩 sportspathteam@gmail.com

​​​

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