top of page
  • Linkedin
  • Twitter

Do you want to use one of the simplest, quickest ways to increase participation ?

Updated: Jun 17, 2022

Imagine the problem that parents have in trying to find a place in a grassroots football club which insists in having 'trials' or 'tryouts' for their young son or daughter who just happens to have a birthday at the end of the registration period for the league or competition in which the club plays.

This registration period in the UK normally mirrors the school academic year ( September - August ) so in the UK this would refer to children born in the last quarter of the year ( June, July & August = Q4 birth dates in the UK ) In many other countries the registration period is the calendar year ( January - December ) and thus Q4 birth dates would be October, November & December

Parents of children of Q4 birth dates therefore have a problem in finding opportunities in grassroots football clubs for their children because of the RELATIVE AGE EFFECT (RAE)


In Fact such parents will have a problem in finding a place in ANY competitive grassroots sports programme which insists on trials or tryouts! So there ENORMOUS OPPORTUNITIES for innovative Grassroots Football Organisers and Entrepreneurs


This blog is therefore for anyone who wants to QUICKLY increase the number of participants in their grassroots football programme.

If you're not interested in growing and retaining the numbers of players in your programme - DO NOT READ ON !


In this blog we will highlight the following aspects:


  1. What really is the Relative Age Effect (RAE) ?

  2. What is the evidence to confirm RAE affects grassroots football?

  3. How does RAE start ?

  4. Which grassroots programmes appear to be immune from RAE ?

  5. How can I verify this for my own football club or programme ?

  6. What are some myths associated with RAE ?

  7. How to minimise RAE and maximise participation ?

  • Attract more new players

  • Retain existing players at a higher level

  • Enrol previous players who had dropped out back into grassroots football

What examples of innovative good practice are available ? like the Late Birthday Project

ree


  1. What really is the Relative Age Effect (RAE) ?

Dr Laura Finnegan is one of the world’s leading Relative Age Effect (RAE) experts in football, and she most eloquently describes RAE as "a preference for selecting footballers born earlier in the year, often due to enhanced maturational factors (being bigger, faster, stronger physically but also are often more cognitively and emotionally mature) over their teammates born later in the year.”

Also See the Video below



2.What is the evidence that RAE affects grassroots football ?

  • This review of RAE in football is probably the most comprehensive for over 30 Studies covering thousands of players throughout the world

  • In this article here it highlights an English Football Academy that "of the 121 players recruited ( at Under 9 years of age ), 8 were born in Q4, whereas 69 were born in Q1"

  • In this study of young Belgian grassroots players in 1998, Helsen found that from 12 years old, there were a higher number of dropouts from those players born toward the end of the selection year.

  • In this study by Nicolas Delorme he reviewed data at the end of the 2007–2008 season using the birthdates of 363,590 French male players licensed during the 2006–2007 season but who had not renewed their licence for the following season. The data was collected through the database of the French Football Federation. For the crucial Under 9 age range, the dropout rate for Q3 and Q4 birthdates was 12% greater than Q1 and Q2 birthdates. At Under 11 and Under 13, the difference was 8% at each age range.

So across the Under 9 to Under 13 age groups, the data shows a 30% greater dropout rate for Q3 and Q4 birthdates.

As Delorme concluded, "There is a ‘‘self-restriction’’ which exists, by which children born late in the competitive year do not even start to practise this sport, when children born in the first part of the year are over-represented among beginners. The relative age effect thus has two potential influences on involvement: on the one hand, children born at the end of the competitive year are dissuaded to engage in sport, while on the other, those who do engage are more prone to drop out a few years later."


RAE has been shown to be prevalent in all sports which introduce early competitive formats and there is evidence that RAE can also be a contributing factor with problems experienced by children in relation to Academic Achievement, Numeracy Obesity, Mental Health and Depression



ree

To download a copy of this report from 2020 please see the bottom of this blog post

3. How does RAE start ?


According to researchers Jochen Musch and Simon Grondin ( download here ) , competition is a necessary precondition for RAE to emerge. Thus if there is no selection and no competitive selection year, RAE will not be evident. Musch and Grondin also noted that ‘‘the larger the pool of potential players, for a given sport in a given category, the stronger the resulting RAE should be.’’ So, RAE will be more prevalent where there is a selection from a large pool of players rather than from a smaller pool of players.


RAE is therefore accelerated when these tactics are used :

  • Trials and Try outs

  • Releasing players

  • High emphasis on the results of games from an early age

  • Unequal Playing Time

4. Which Programmes are immune to RAE ?


Those programmes which do not encourage early selection e.g.

ree



ree

  • Holiday Courses and Camps

  • Informal, 'Pick Up ' Football

  • Skill Tests



5. What can I do to check this for my own football club or programme ?

  • Get a list of all children on your current programmes and divide them according to what month they were born.

  • Divide the months of the year into 4 quarters e.g. Quarter 1 = January , February & March

  • Analyse this data - For which Quarters are we strong or weak ?

  • Where are the Strengths and Weaknesses ?

  • Where are the Opportunities for Growth ?

Then repeat the same process on annual basis tracking retention rates of players born in the respective quarters

If you have data from previous years then track to see the rate of retention v birth dates

  • Where are the Strengths and Weaknesses ?

  • Where are the Opportunities for Growth ?


6. What are some myths associated with RAE ?

  • It only affects boys Girls as well : evidence of RAE in Girls Grassroots Football is shown in this comprehensive study of over 30,000 players in Canada

  • Late Born players are always slow to grow : The stature of a player is a result of a number of factors ( e.g. genes, diet,lifestyle etc) and not least because of the maturation cycle for that individual which . Maturation differs across all players whenever they are born. Individuals born late in the registration period may have some catching up to do with regard to cognitive and social skills but all late birthdate players are not automatically small players

  • Late Born players are Late Developers : Individuals mature at different rates. There is evidence of late birthday players being sensational teenage players ( e.g Gareth Bale ) but overall as we shall see there is some evidence that late developers tend to have late birthdates

  • Bio Banding solves RAE : Bio Banding involves matching players of similar physical maturity whether they are late birth dates or not. Bio Banding doesn't attempt to band players with regard to cognitive skills



7. How to minimise RAE and maximise participation

The diagram below is a summary of this research paper by a number of Spanish Researchers

ree

See this excellent article from the Ministry of Football on

ree


You may also like to download these research papers below :


What about the changes made by US Soccer on Cut Off Date Policy ? See below an article on

which summarises the changes as 'While one objective of this policy change was to combat RAEs, previous research suggests this organisational change will only shift which group of athletes experience relative age (dis)advantages'


For what is worth our view is that the ' Late Birthday Project ' is the most innovative programme we have seen in Grassroots Football to maximise participation to attract new players, retain existing ones and encourage those who dropped out because of RAE to return


If you are thinking of building a Grassroots Football Startup to maximise the opportunities of RAE then our online course can help you. Details here


  • What are the Course Benefits ?

On completion, all participants will take away a range of benefits including:

  • How to Identify and Quantify a ‘gap’ in the grassroots football market

  • How to use simple Data analysis strategies to obtain additional insight

  • Learn Easy Steps to launch your programme

  • How to Finance your Project

  • Developing an idea into a Business Plan suitable for potential investors

  • Obtaining confidential feedback to your Business Plan

What to do next -



1.50% ‘Early Bird' offer until May 31st 2022 will be £35 ( $49). To take advantage of this offer Click here


2. From June 1st 2022 the cost of the course will be £75 (approximately $99)


3. Participants on the course can complete the course at their leisure over 6 months OR complete all the tasks on course within 28 days and receive a Full 100% refund


And you can subscribe to our bi-monthly newsletter here to receive the latest industry news and analysing trends dedicated to maximising grassroots football participation

As a follow up to this blog please see this short video below on: "Relative age effect players - market value"



 
 
 

Recent Posts

See All

Comments


The AI Football Coach Educator Pathway

A structured route for Coach Educators and Coach Developers  in Clubs and Associations  to create their own AI Personal Assistants — maximising personalised learning for coaches.

Why this matters

Coach educators Coach Developers  in Clubs and Associations face a unique challenge: supporting large numbers of coaches with limited time, resources, and capacity. Many want to offer personalised development but are constrained by admin, scheduling, and the scale of their work.

The AI Football Coach Educator Pathway provides a practical, hands-on journey that enables coach educators to design, build, and apply their own AI assistants. These assistants are not generic tools — they are personalised, context-specific, and directly aligned to the needs of their coaches. They are 'Conversational Assistants'  bespoke created specifically improve Knowledge but also improve Understanding and actually enhance practical coaching skills like communication , reflection and analysis 

By the end of the Pathway, participants will be able to:

  • Create and operate their own Chatbot based on their chosen content

  • Develop individualised learning programmes for their coaches

  • Provide round-the-clock support, resources, and feedback

  • Use AI to extend their impact far beyond what’s possible with traditional methods

Development of an AI Assistant to help coaches is more- much more - than the provision of an app with a range of games and practices. It provides the coach with their own Personal Assistant with whom they can engage in personal conversations which allows the AI Assistant to develop a profile of the coach's strengths and weaknesses. The coach can ask questions of the Assistant which they may be reluctant or embarrassed to ask their Coach Educator or Coach Developer. 

Common reservations — and how the Pathway addresses them

We understand that coach educators may feel cautious about using AI tools. The Pathway tackles these concerns directly:

  • Reliability of responses: Participants learn how to train, test, and refine their AI assistants to ensure accuracy and dependability.

  • Hallucinations (AI “making things up”): The Pathway teaches prompt design, precision instructions, and critical evaluation to ensure trustworthy and context-appropriate outputs.

  • Loss of control: AI enhances — not replaces — your expertise. You’ll learn how to use it as an extension of your professional judgement, helping you deliver more personalised support with full oversight.

By confronting these concerns openly, the Pathway helps coach educators integrate AI with confidence and clarity.

The impact on coach educators’ work

We have recently  completed a Pilot Pathway which included the following coach educators:

  • Derek Broadley – Technical Director, Charleston Soccer Club (USA); former Technical Director, Bermuda FA; Academy Director, Crystal Palace FC:

“ I was not really aware of AI and how it could be used prior to the course. That being said, I got inspired very quickly and once I got a bot up and running it got infectious. I loved testing it with the information I was training it with.  My goal is to have our BOTs fully functional for the 26/27 season for our club. Working with the other students is definitely a plus and seeing what they do via the communication process you set up was informative and did save me time”

Derek has created the AI Assistants ( bots) for the full range of coaches and parents at his club , mainly to provide simple knowledge exchange and to free his time up to deal with individually with coaches 

​ “The course was an eye opening experience into the world of AI and pairing this with coach development and education. Robin sets up an informative and engaging course and I would fully recommend it for those working with coaches across all age groups and levels.The most valuable part was the step by step guide provided for the candidates to follow to explore ChatGPT, create the bot and the ongoing process of feeding the bot and testing it to continue to refine it. The outcome has been excellent and with my job change I'll be exploring adding this concept to the coaches with my new club"

Chris developed the AI Assistant at his club principally to provide quick simple information for the large number of volunteer coaches at his previous Community Club 

​     

"I valued the exposure to the use of AI as a development tool and the option of additional support (calls/emails) as required " 

As an example of the use of AI in critical thinking .......The Arsenal Youth Academy has a philosophy of developing young players who take responsibility for their own learning and thus similarly want to support the development of coaches who take ownership  for their own development.Matthew's initial work with AI has therefore been on improving the critical thinking and reflection skills of the coaches for which he is responsible 

  • Ray Atteveld – Former English Premier League and Eredivisie player; experienced coach in the Netherlands, Ukraine, and Israel; currently completing his role as Technical Director of the FA of Kazakhstan:

“The course was both interesting and challenging. I always looked forward to our meetings — your positive approach kept us motivated. You pushed us to try new things, and I’m grateful for the eye-opening insights you provided.”

  • Professor Masao Nakayama:   Professor, Faculty of Health and Sport Sciences, University of Tsukuba, Tsukuba, Japan  and  also a National Coach at the JFA National Training Centre  

 

" I would like to tell anyone who seems interested about the new course that it  was important to experience the process of creating my own bot through these sessions.I learned the basics of creating my own bot during this session and new functions were introduced , which allowed me to try new things.I really do believe that AI has the potential to help football coaches and those who teach them." 

Other examples of AI Personal Assistants we have developed include :

      with UEFA and FIFA disability football expert Jeff Davis )

      Willi Hink,the former Director of Amateur Football for the German FA ( DFB)

​​​​​​​​​​​

The value of the Pathway

  • Personalised learning at scale – Coach educators can design bespoke learning journeys for each coach. This can mean increased access for those with limited time or money to attend courses or deeper ongoing assistance with coaches already committed to coaching

  • Enhanced efficiency – By automating repetitive tasks educators free up more time to focus on high-value, human interactions with coaches.

  • Better engagement and retention – Coaches receive support that feels tailored and relevant to their own journey. This not only increases motivation but also reduces dropout rates.

  • Professional credibility – Coach educators become pioneers in integrating AI into sport, equipping themselves with future-proof skills that are increasingly in demand worldwide.

Why a “Pathway” — not a “Course”?

Unlike typical short courses, this is a guided, vocational experience combining:

  • Structured learning and feedback

  • Self Paced Progression 

  • Collaborative, shared practice with other coach educators developing their AI Personal Assistants 

  • Ongoing community support

  • Real-world application in live coach education contexts

The focus is on applied learning, professional growth, and tangible results.

Who is it for?

The Pathway is designed for football leaders who want to enhance coach education and development within their clubs, academies, or national associations — including those who aim to:

  • Create tailored learning programmes for individual coaches

  • Support remote learners with limited access to in-person courses

  • Provide CPD and continuing education opportunities

The November 2025 Cohort is limited to the first 12 participants to enrol .

Outcomes

By completing the Pathway, participants will:

  • Identify Needs: Analyse specific coaching needs that AI can address

  • Build Tools: Create customised AI assistants for their own organisations

  • Test & Evaluate: Ensure tools are safe, reliable, and trusted

  • Apply Methodology: Use AI to improve knowledge, deepen understanding, and enhance communication, planning, and evaluation skills

  • Develop Prompts: Build a tailored “Prompt Pack” for your coaching context

  • Produce Resources: Generate customised digital content (presentations, e-books, guides)

  • Create AI Agents: Monitor and optimise your bots

  • Leverage Media: Integrate data, voice, and gamification to engage coaches

  • Extend Use: Apply AI tools for players (13+) and parents

  • Strategise: Develop a plan to embed AI in your education programmes

  • Monetise: Turn your AI creations into professional assets

  • Guide Others: Produce a personal guide to help others develop their own assistants

Delivery Format

The Pathway combines live workshops, guided practice, and ongoing community support over six months (approx. two hours per week):

  • Pre-Course Induction: “The AI Coach Educator’s Starter Kit”

  • Workshops: A Minimum of 6× 60-minute live sessions via Zoom (recorded for replay)

    • Cohort 1- First session: Friday, November 7th, 4pm UK time

    • Cohort 1- Second session: Friday, November 14th, 4pm UK time

  • Study Guides: 10 resources covering key AI skills for coach educators

  • Check-ins: 3 one-to-one consultations

  • Tools: Primarily ChatGPT and Google NotebookLM — these are the most used public facing AI tools but  the principles outlined in the Pathway will apply across all major AI platforms. In using Chat GPT it will be necessary to have a Cha tGPT Plus account for the duration of the Pathway  (£19/month) This would also include access to  the video creator Sora 

  • Support:

    • Continuous email guidance

    • Drop-in “AI surgery” sessions

    • Reflection prompts & worksheets

    • Peer learning community

Participants will also develop a Personal Portfolio to capture their progress and guide future use of AI in coach education.

All successful participants receive a Certificate of Completion.

Why Sports Path?

With decades of experience delivering digital learning in football worldwide, Sports Path brings credibility, expertise, and proven results.

Our projects include:

  • Founding FA Learning Ltd and the first English FA online coach education courses

  • Partnering on the LMA School of Football and the UEFA Coaches Extranet 

  • Publishing Soccer Coaching and the Web (Part 1 and Part 2

The AI Football Coach Educator Pathway builds on this foundation — combining innovation with experience.

We will be showcasing the use of Google Notebook LM as part of the Pathway and we have created a Google Notebook LM here regarding the Pathway 

Enrolment and Cost

Cohort 1 start: November 2025
Limited to 12 participants

Programme cost:

  • £299 (GBP)

  • $399 (USD)

  • €340 (EUR)

(20% early enrolment discount applies before October 31st — regular price $499 USD)

To enrol, follow the link HERE  for the secure WIX Payment System ( All Credit, Debit Cards and PayPal accepted ) 

For any questions, please contact:
📧 Robin Russell (Programme Director)

& George Hockey (Programme Coordinator)
📩 sportspathteam@gmail.com

​​​

bottom of page